Words also have a strong bearing on how we remember certain details. For example, in a 1979 study conducted by Elizabeth Loftus, when defendants were asked how fast they were driving when they “smashed” into the other car as opposed to “hit” the other car, much higher speeds were reported. In another study, subjects were [...]

Products for sale need to be displayed in a manner which best presents them in the customers’ eyes. For example, clothing needs to be folded on shelves, hung from racks or displayed on mannequins. Books need to be displayed in shelves, spinning racks and organized bins. Videos need shelving and racks to properly display titles. [...]

I know a marketer who thinks his offer is bulletproof.
He proposes to save executives many hours a month by improving their performance in using the software programs upon which they rely, every day. Not only this, but he’s willing to guarantee that their productivity will improve. If they don’t get sharper after receiving his training, [...]