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	<title>Clever Marketplace &#187; Living With Marketing</title>
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		<title>Getting Hold of a Client Ahead of Notice of Default</title>
		<link>http://www.clevermarketplace.com/getting-hold-of-a-client-ahead-of-notice-of-default/</link>
		<comments>http://www.clevermarketplace.com/getting-hold-of-a-client-ahead-of-notice-of-default/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 03:51:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Better Business]]></category>
		<category><![CDATA[Finance Tips]]></category>
		<category><![CDATA[Living With Marketing]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/getting-hold-of-a-client-ahead-of-notice-of-default/</guid>
		<description><![CDATA[I get calls every day from Realtors that inquire how they can get in contact with clients that are currently thirty, sixty or ninety days past on their note and have not received a NOD yet. The primary issue is NOD lists tend to have a terrible closing ratio. The cause those listings tend not [...]]]></description>
			<content:encoded><![CDATA[<p>I get calls every day from Realtors that inquire how they can get in contact with clients that are currently thirty, sixty or ninety days past on their note and have not received a NOD yet. The primary issue is NOD lists tend to have a terrible closing ratio. The cause those listings tend not to convert advantageously is because once the client info goes public they are loaded with telephone calls and direct mail. Another reason is that most of the time the borrower is so far along in the foreclosure process they are already half way out the door and have given up on preserving their home or credit rating. </p>
<p>This is where our service gets in to ease the issues observed above. Our company has the ability to receive lists of clients as they have missed a payment, rather than after an Notice of Default has been issued. By targeting borrowers in this position they become perfect for <a href="http://www.mailinglist.org/short-sale.html">short sale leads</a>. At this point in time they are behind one or two installments and are at a serious decision making degree considering whether or not they are going to make an effort to save their dwelling. It is up to you to service these clients to make that choice and show them the benefit of a Short Sale or Loan Modification.</p>
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		<title>Cloth Napkins Wholesale Resturant Supplies: 90% Discount!</title>
		<link>http://www.clevermarketplace.com/cloth-napkins-wholesale-resturant-supplies-90-discount/</link>
		<comments>http://www.clevermarketplace.com/cloth-napkins-wholesale-resturant-supplies-90-discount/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 18:32:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Better Business]]></category>
		<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Products Hall]]></category>
		<category><![CDATA[Jewelry Wholesale]]></category>
		<category><![CDATA[Salehoo Wholesale]]></category>
		<category><![CDATA[Wholesale]]></category>
		<category><![CDATA[Wholesale Directory]]></category>
		<category><![CDATA[Wholesale Suppliers]]></category>
		<category><![CDATA[Worldwide wholesale]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/cloth-napkins-wholesale-resturant-supplies-90-discount/</guid>
		<description><![CDATA[Get 100% verified wholesale suppliers and find Cloth Napkins Wholesale Resturant Supplies. The only way to start a business is to get your products cheaply and from 100% verified wholesale suppliers. Read on about where you can find: Cloth Napkins Wholesale Resturant Supplies, Wholesale And Wedding Supplies and Wholesale And Wedding Supplies, and where to get them!]]></description>
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<div align="center">
<p><img src="http://www.salehooreviewed.info/images/salehoo1a.jpg" width="410" height="300" alt="salehoowholesale"></p>
<p><strong>CNN Money Network Endorsed: <a href="http://wholesale-dropshippers.biz/salehoo_wholesale.html">Wholesale Dropshippers</a> <br />
      <span class="style1"><span class="style3">The ONLY eBay 100% Approved Wholesale Dropshipping Suppliers Online</span><br />
      Get Salehoo at 75% Discount, Only From The Above<u> Discount Link!</u>      </span></strong></p>
<p><strong></p>
<p>  </strong></p>
</div>
<p>Get Cloth Napkins Wholesale Resturant Supplies at Salehoo wholesale directories and help your business. A wholesale distributor might be an importer manufacturer or a reseller in the industry. Read on about Cloth Napkins Wholesale Resturant Supplies, Wholesale And Wedding Supplies and how Salehoo Wholesalers can help. I researched wholesalers that were willing to drop ship and found a few. More on Cloth Napkins Wholesale Resturant Supplies and Wholesale Tibetan Beads at Salehoo wholesalers. And also see more about  <a href="http://www.wholesale-dropshippers.org/wholesale-import/wholesale-tires-in-bethany-mo.php">Wholesale Tires In Bethany Mo</a></p>
<p>I cant guarantee that you will make a million dollars using these wholesale distributors, but I will tell you that checking out the wholesale distributors on my website will make it easier for you to find good wholesale distributors that will help you in your business. Finding wholesale distributors can be easy if you know where to look, and I suggest that you look at my website to find the ones that you want. Read on about Cloth Napkins Wholesale Resturant Supplies and Wholesale Tibetan Beads. They will maintain inventory assemble pick pull pack and ship. More on Cloth Napkins Wholesale Resturant Supplies and Wholesale And Wedding Supplies at our Wholesale Review website. Find out more about Cloth Napkins Wholesale Resturant Supplies and how Salehoo directory can help you start your own business from home. Cloth Napkins Wholesale Resturant Supplies, launched the online auction platform in 2000 it primarily sold goods for small commercial sellers and government agencies. </p>
<p><span class="style5">Get: Cloth Napkins Wholesale Resturant Supplies at Salehoo wholesale directories, and get a head start in your own startup business. The only way to thrive in your startup business is to get quality products cheaply, and from 100%, weekly verified wholesale suppliers from all over the world. <br />
<span class="style1">100% Endorsed by CNN Networks, Forbes, Business Networks and Many other TOP Business Journals! </span></span></p>
<div align="center">
<p><img src="http://www.salehooreviewed.info/images/salehoo1b.jpg" width="410" height="400" alt="wholesale"></p>
<p><strong><span class="style2"><span class="style3">100% Verified Wholesale Suppliers.</span><br />
  The ONLY eBay Approved, 100% Verified Wholesaler &#038; Dropshipping Supplier Directory</span><br />
  Endorsed by CNN Money Network As The Top Wholesale Directory Online <br />
</strong></p>
</p>
</div>
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		</item>
		<item>
		<title>Short Format Video Commercials Can Be Brilliant for a Company&#8217;s Proceeds</title>
		<link>http://www.clevermarketplace.com/short-format-video-commercials-can-be-brilliant-for-a-companys-proceeds/</link>
		<comments>http://www.clevermarketplace.com/short-format-video-commercials-can-be-brilliant-for-a-companys-proceeds/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 15:14:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Publishing Center]]></category>
		<category><![CDATA[Universe Of Videos]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/short-format-video-commercials-can-be-brilliant-for-a-companys-proceeds/</guid>
		<description><![CDATA[You may perhaps already know how vital posting your businesses Web video clip is. For a firm&#8217;s online marketing director, online video is a commendable instrument that can effortlessly capture your potential clients&#8217; attention and drastically boost the amount of users to your company&#8217;s site. Web videos are exceedingly good in getting the target customers&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>You may perhaps already know how vital posting your businesses Web video clip is. For a firm&#8217;s online marketing director, online video is a commendable instrument that can effortlessly capture your potential clients&#8217; attention and drastically boost the amount of users to your company&#8217;s site. Web videos are exceedingly good in getting the target customers&#8217; rather short attention span. Moreover, if codes are integrated &#038; online video sharing is promoted, Internet videos can be an excellent way to get one-way links &#038; in so doing positively affect your websites&#8217; rankings on the search engines.</p>
<p>Indeed, professional videos have become a valuable tool for business or self-endorsement. The following are a number of tips to circulating your own Internet videos.</p>
<p>Firstly, you can post your short format professional videos on your own website; however this would entail you to make your own video hosting arrangements. Instead, ask your online hosting solutions supplier if video downloading or video streaming functions are supported.</p>
<p>Video downloading is where your business viewers need to download your Internet video clip to their laptops hard disk. They need to save the online video clip to their own PC before they can play it using their workstations video player or a downloadable video player software. There are a lot of video downloading service businesses that are reasonably inexpensive. There is also a progressive downloading mechanism where your web viewers can play the video commercials while downloading them. Visit <a href="http://www.vidify.co.uk">Vidify.co.uk</a> for cost-effective video production and distribution services.</p>
<p>While video streaming on the other hand entirely does away with the demand to download the professional videos &#038; lets immediate playback so it gives the most value to your Web users. Naturally, getting a video hosting provider that supports video streaming can cost you a pretty penny.</p>
<p>Finally, the more popular way to circulate online videos is by posting your sites to video distribution websites that possess their very own video hosting infrastructure. These web sites cost you nothing at all to become a member &#038; will on occasions give you money post video clips. They also have a considerably large market base & reach; for example, YouTube receives about 19 million Internet visits each &#038; every month.</p>
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		<title>The Father Of Virtual Real Estate Investing Comments On His Industry</title>
		<link>http://www.clevermarketplace.com/the-father-of-virtual-real-estate-investing-comments-on-his-industry/</link>
		<comments>http://www.clevermarketplace.com/the-father-of-virtual-real-estate-investing-comments-on-his-industry/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 17:23:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Better Business]]></category>
		<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Real Estate Infos]]></category>
		<category><![CDATA[Bryan Ellis]]></category>
		<category><![CDATA[BryanEllis.com]]></category>
		<category><![CDATA[Real Estate Investing]]></category>
		<category><![CDATA[Virtual Real Estate Investing]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/the-father-of-virtual-real-estate-investing-comments-on-his-industry/</guid>
		<description><![CDATA[&#8220;Virtual Real Estate Investing&#8221; is a relatively new concept.  There are many variations on what this term means, encompassing everything from using the internet to aid in real estate investing efforts to participating in online games such as SecondLife.  
  To get the facts, I sought out the man generally considered to [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<a href="http://www.FreeRealEstateTraining.com">Virtual Real Estate Investing</a>&#8221; is a relatively new concept.  There are many variations on what this term means, encompassing everything from using the internet to aid in real estate investing efforts to participating in online games such as SecondLife.  </p>
<p>  To get the facts, I sought out the man generally considered to be the father of virtual real estate investing:  <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&#038;friendID=230190421">Bryan Ellis</a>.  </p>
<p>  Ellis says he adopted the term &#8220;virtual real estate investing&#8221; sometime before Y2K after he realized that making money online is conceptually very similar to making money with physical real estate.  </p>
<p>  One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property.  He points out that control of a domain name or even a specific web page is much like controlling a real estate property &#8221; those assets can be monetized in similar ways:  By selling them for a profit, by leasing them, by offering advertising, etc.  </p>
<p>  I must admit:  Its easy to see the parallels.  Consider:  A valuable piece of real estate is valuable largely due to the interest that other people have in that specific location.  Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes.  In either case, you could sell or lease the asset and turn it into cash.  </p>
<p>  In our next installment of this series on virtual real estate investing, <a href="http://www.BryanEllis.com">Bryan Ellis</a> will share the internet analogies to the physical concept of real estate development.</p>
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		<title>Useful Info about Online Video Distribution &#8211; Article One</title>
		<link>http://www.clevermarketplace.com/useful-info-about-online-video-distribution-article-one/</link>
		<comments>http://www.clevermarketplace.com/useful-info-about-online-video-distribution-article-one/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 05:12:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Publishing Center]]></category>
		<category><![CDATA[Universe Of Videos]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/useful-info-about-online-video-distribution-article-one/</guid>
		<description><![CDATA[The prudent old Chinese proverb has an enormous significance; the statement explained the truth that we all acknowledge an occasion more if it is viewed. Via video production or videography it&#8217;s realistic to capture a string of events. Vidify is one of the best video production companies around that produce cost-effective short format online videos [...]]]></description>
			<content:encoded><![CDATA[<p>The prudent old Chinese proverb has an enormous significance; the statement explained the truth that we all acknowledge an occasion more if it is viewed. Via video production or videography it&#8217;s realistic to capture a string of events. Vidify is one of the best <a href="http://www.vidify.co.uk/video_production_services.php">video production companies</a> around that produce cost-effective short format online videos for local businesses.</p>
<p>Today in lots of different business presentations, video is usually employed. By employing video production services it&#8217;s possible to make available the crucial information to various likely clients to help entice them. Online Video production is at present employed for numerous reasons; however, numerous corporate videos and brand related presentations are usually made in order to attain desired commercial objectives.</p>
<p>Audio video presentations are currently in fashion &#038; as a consequence are used in more or less any nature of industry activity. Digital Media agencies generally work with a specific client or an organisation that are seeking to create a short format video, a presentation or an assortment of video clips. The total work of video production is frequently carried out by one or two freelancers; however there are a few good specialist video production agencies around at the moment.</p>
<p>The involvement of music composers, cameraman &#038; script writers are also common when creating internet video presentations. Furthermore, marketing companies &#038; PR firms have recently become involved with online video production.</p>
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		<item>
		<title>Winclear: Vista Clear Address Bar and Internet History</title>
		<link>http://www.clevermarketplace.com/winclear-vista-clear-address-bar-and-internet-history/</link>
		<comments>http://www.clevermarketplace.com/winclear-vista-clear-address-bar-and-internet-history/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 10:02:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Software + More]]></category>
		<category><![CDATA[Ultimate Consumer]]></category>
		<category><![CDATA[Clear Internet History]]></category>
		<category><![CDATA[Delete Browsing History]]></category>
		<category><![CDATA[Erase Browsing History]]></category>
		<category><![CDATA[Erase Internet History]]></category>
		<category><![CDATA[Remove Data logger]]></category>
		<category><![CDATA[Win Clear]]></category>
		<category><![CDATA[Winclear]]></category>
		<category><![CDATA[Winclear reviews]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/winclear-vista-clear-address-bar-and-internet-history/</guid>
		<description><![CDATA[Winclear :There are enhanced search and sorting options so any suspicious activity can be easily traced]]></description>
			<content:encoded><![CDATA[<div align="center">
<p><img src="http://www.winclear.info/images/winclearinternetsecurity1.jpg" width="410" height="127" alt="erase internet history"></p>
<p><strong><a href="http://www.winclear.info/winclear.html" target="_blank">Protect Your Online Privacy!<br />
    Delete Internet History and Clear Your Internet History!</a></strong></p>
<p>
  </p>
</div>
<p>Another possible way in which cookies can negatively affect your computer is when they are stored on your hard drive for too long. Generally, the information there is safe because it is non-executable text files. However, if malware or spyware is installed on your computer, it may be possible for it to access those cookies and start retrieving your login, email, and personal information and sending it back to whomever installed the spyware. There are enhanced search and sorting options so any suspicious activity can be easily traced.</p>
<p>Scheduling and real-time scanning are the leather seats/steering wheel on this piece of software, to prevent new infestations from re-clogging your computer network again and again. Anti-spyware that is bundled or integrated will be the favored choice for an entrepreneur or SMB, you won&#8217;t have several licenses to deal with and the software will update the whole rather than parts. The way spyware/ malware is gaining in strength an updated anti-virus/anti-spyware/anti-spam module is better than wondering whether each piece is updated. Data loggers, key loggers and Vista Clear Address Bar History Explorer are just a few vices which harvest info from your computer. Further spyware programs delete the banner advertisements that belong to a legitimate ad agency and substitute them with certain ads that fund the spyware operator. That is why every computer owner who&#8217;s worried about Vista Clear Address Bar History Explorer needs Winclear.</p>
<p>Online Privacy With Winclear: Vista Clear Address Bar History Explorer. A couple based in Philadelphia was recently arrested for their illegal use of the spyware program Spector, which is a widely available program that anyone can buy for under $100. Spector is a keylogger, and once installed on a computer it has the ability to record all keystroke activity and send it out to virtually anyone-including cyber criminals. Spector is able to record information such as passwords, credit cards, social security numbers, and other sensitive information. Winclear is the only software which is capable of removing keylogger programs. Because even if you erase the file that person can use file retriever and in just seconds the file that you had been erased are still available. Winclear has been the industry leader in fighting keyloggers and Vista Clear Address Bar History Explorer for the last 8 years.</p>
<p>This is an adware and spyware removal utility that detects and cleans thousands of potential adware trojans keyloggers spyware and other malware that may be infecting and wrecking havoc on your PC. That is the reason why you need Winclear installed onto your computer, is to Vista Clear Address Bar History Explorer. The list I just gave you earlier is getting longer and longer and longer. Find out more about Vista Clear Address Bar History Explorer. Protect your computer security by using Winclear! </p>
<div align="center">
<p><img src="http://winclear.info/images/winclearinternetsecurity2.jpg" alt="clear internet history" width="400" height="175"></p>
<p><strong><a href="http://authentica.winclear.hop.clickbank.net/?tid=20SECURE" target="_blank">Delete Your Browsing History!<br />
    Clear Your Hard Drive To Remove Private Search Information!</a></strong></p>
<p>
  </p>
</div>
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		</item>
		<item>
		<title>Format</title>
		<link>http://www.clevermarketplace.com/format/</link>
		<comments>http://www.clevermarketplace.com/format/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 05:21:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>
		<category><![CDATA[Managers + Management]]></category>
		<category><![CDATA[residential mailing list]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/format/</guid>
		<description><![CDATA[In what kind of a format will I receive the residential mailing list if I sign up for it? I have been researching different lists and the last list that I received I could not keep on my computer. The company that I used to update the lists were not exactly computer proficient and the [...]]]></description>
			<content:encoded><![CDATA[<p>In what kind of a format will I receive the <a href="http://www.mammothlist.net/?r=7226">residential mailing list</a> if I sign up for it? I have been researching different lists and the last list that I received I could not keep on my computer. The company that I used to update the lists were not exactly computer proficient and the file was too big for my already overworked computer. I finally did get it to work but I had trouble with the subsequent updates to the list. I would like to know what kind of program companies are using for their different lists so I know which one to buy.</p>
<p>I am convinced that the way to increase my business is to make sure that I have current and ever expanding ways to perfect my residential mailing list. Now that I have found a great company for these lists I would now like to take it one step further and even outsource the direct mailing. It would be great if one company did all this work for me. I understand that just one of these tasks is a lot of work and if it means that the quality would decrease I would not consider asking, but it would be helpful if I had a one stop shop for my mailing needs. </p>
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		<title>Overcoming Resistances To Marketing a Practice-Part 2</title>
		<link>http://www.clevermarketplace.com/overcoming-resistances-to-marketing-a-practice-part-2/</link>
		<comments>http://www.clevermarketplace.com/overcoming-resistances-to-marketing-a-practice-part-2/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 04:26:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/overcoming-resistances-to-marketing-a-practice-part-2/</guid>
		<description><![CDATA[In Part 1 of this article, &#8220;Resistances to Marketing a Practice&#8221; the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.  This article identifies 10 strategies for overcoming these fears and resistances so that you will have a [...]]]></description>
			<content:encoded><![CDATA[<p>In Part 1 of this article, &#8220;Resistances to Marketing a Practice&#8221; the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.  This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice.</p>
<p><o1>
<li>Identify all resistances. </li>
<p>Awareness is the first step. Write down all your concerns about marketing your practice and then develop a strategy to tackle each one.</li>
</p>
<p>
<li>Be persistent. Make a commitment to succeed at your marketing your practice and hold that vision in your mind. Revisit this vision often. Believe in what you are doing and act as if you can do it, even when you feel it&#8217;s impossible.</li>
</p>
<p>
<li>Have a clear marketing plan. Set clear goals for your private practice and review them regularly. You must develop a &#8220;consciousness of success.&#8221;</li>
</p>
<p>
<li>Be clear on both the short and long term benefits of having a successful private practice. Write down all the personal and professional benefits you will experience by succeeding. </li>
</p>
<p>
<li>Expect the unexpected. Know that you will never have total control over the outcome of the marketing that you do. Not everything will bring you success in your private practice and you will make mistakes. In addition, be prepared to be rejected more often that you want or would have expected.</li>
</p>
<p>
<li>Detach from outcomes. This can be challenging. You need to have a clear plan, believe in it, and do everything in your power to bring it into reality. However, at the same time, it&#8217;s important to detach from your plan as things will not always turn out the way you expected. </li>
</p>
<p>
<li>Acquire knowledge about marketing your practice.  Learn as much as you can about marketing. Take classes, read, and learn from mentors and guides. The more knowledge you have, the more  confident  and successful you will be. </li>
</p>
<p>
<li>Market your practice while honoring who you are. Find a way to market your practice that honors your integrity and allows you to enjoy yourself. At the same time, don&#8217;t be afraid to stretch yourself beyond your comfort zone. </li>
</p>
<p>
<li>Surround yourself with successful people who believe in you. Avoid naysayers who will only bring your energy down.</li>
</p>
<p>
<li>Seek ongoing guidance and support. Whatever you can do alone, you can do a lot better with the help of other people. Find people who have succeeded at building a private practice including colleagues, coaches, mentors and guides. Learn how they became successful.</li>
<p></o1></p>
<p>Overcoming your resistances to marketing a practice is a process that takes patience and time. Like any other behavior you try to get rid of, just when you think it has disappeared, it rears its ugly head again. When your resistances do re-occur, pay attention to them make sure you address them. Don&#8217;t let your resistances ruin your chances of having a successful private practice. Learn from them and use them to energize and motivate you.</p>
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<p><b>Bio of Author</b></p>
<p>Juliet assists helping and healing professionals (coaches, therapists, counselors,<br />
massage therapists, chiropractors, etc.) who are struggling to market their<br />
practices.<br />
She helps her clients overcome resistances to marketing, learn and implement no or<br />
low-cost marketing strategies, create compelling promotional materials, and write<br />
effective website copy.</p>
<p>Sign up for Juliet&#8217;s <b>free ezine</b>, &#8220;Enlightened Marketing&#8221; at: <a href="http://www.julietaustin.com" rel="nofollow">http://www.julietaustin.com</a></p>
<p>Visit her<br />
Marketing a  Practice blog and her<br />
Website Design<br />
and Promotion blog for socially responsible businesses that she co-authors with Web Designer, Nathaniel Richman, of nrichmedia (nrichmedia.com).</p>
<p>The author grants reprint permisson as long as the article and by-line remain<br />
intact.</p>
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		<title>Laws of Marketing &#8211; The 10 Immutable</title>
		<link>http://www.clevermarketplace.com/laws-of-marketing-the-10-immutable/</link>
		<comments>http://www.clevermarketplace.com/laws-of-marketing-the-10-immutable/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 04:19:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/laws-of-marketing-the-10-immutable/</guid>
		<description><![CDATA[Most marketers believe that anything is achievable if you are energetic, creative or determined enough.   But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars.  The conventional answer to all marketing questions is money, which is not true.
1.   Law of Leadership &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Most marketers believe that anything is achievable if you are energetic, creative or determined enough.   But <b>laws of marketing</b> follow laws of business, and if you violate them, you risk your marketing dollars.  The conventional answer to all marketing questions is money, which is not true.</p>
<p>1.   <b>Law of Leadership</b> &#8211; it&#8217;s better to be the first than it is to be better.  People tend to stick with what they&#8217;ve got &#8211; e.g. girlfriend and spouse.</p>
<p>2.   <b>Law of Category</b> &#8211; if you can&#8217;t be first in a category, set up a new category you can be first in.   Prospects are defensive when it comes to brands &#8211; but they have open minds when it comes to categories because everyone is interested in what&#8217;s new and not what&#8217;s better.</p>
<p>3.   <b>Law of Mind</b> &#8211; it&#8217;s better to be the first in the mind than to be the first in the marketplace.  Being first in the marketplace is important only to the extend that it allows you to get in the mind first.  Once a mind is made up, it rarely changes.  If you want to make a big impression on another person, you have to blast your way into the mind.</p>
<p>4.   <b>Law of Perception</b> &#8211; marketing is not a battle of products but a battle of perceptions.  All truth is relative.   The only reality you can sure about is in your own perceptions.  If the universe exists, it exists inside your own mind and the minds of others.  Marketing is a manipulation of perceptions.   What makes the marketing battle more difficult is that buying decisions are based on second-hand perceptions &#8211; the &#8216;everybody knows&#8217; principle.</p>
<p>5.   <b>Law of Focus</b> &#8211; the most powerful concept in marketing is owning a word in the prospect&#8217;s mind.  You &#8216;burn&#8217; your way into the mind by narrowing the focus to a single word or concept &#8211; the ultimate marketing sacrifice.  Eg IBM is computers.</p>
<p>6.   <b>Law of Opposite</b> &#8211; if you&#8217;re shooting for second place, your strategy is determined by the leader.  If you want to establish a firm foothold on the second rung of the ladder, study the firm above you &#8211; how do you turn their strength into a weakness?  Eg Pepsi turned Coke&#8217;s century old product into &#8216;choice of a new generation&#8217;.    Always present yourself as the alternative and don&#8217;t be timid &#8211; attack the number 1.</p>
<p>7.   <b>Law of Division</b> &#8211; overtime, a category will divide and become 2 or more categories.  Each segment has its own leader &#8211; use different brand names for different segments.  What keeps leaders from launching a different brand to cover a new category is the fear of what will happen to their existing brands.</p>
<p>8.   <b>Law of Perspective</b> &#8211; marketing effects takes place over an extended period of time.  The long-term effects are often the exact opposite of the short-term effects.  Having a sale decreases business in the long term by educating customers not to buy at &#8216;regular&#8217; prices.  The same goes for line extension &#8211; they increase sales in the short term but decreases sales in the long term.  Less is more &#8211; narrow the focus in order to build a position in the prospect&#8217;s mind.</p>
<p>9.   <b>Law of Candor</b> &#8211; when you admit a negative, the prospect will give you a positive.  This is because no proof is needed for a negative statement.  First admit a negative and then twist it into a positive.</p>
<p>10.   <b>Law of Hype</b> &#8211; the situation is often the opposite of the way it appears in the press.  History is filled with marketing failure that was successful in the press or advertisements.</p>
<p>Whether you&#8217;re new or experienced in business, looking to increase your sales or just want to fight the recession, Effective and Profitable Marketing is the way to grow your business.</p>
<p>In summary, these laws are very useful and practical.  I myself practiced laws 5 and 8 and derived good results from there.  That&#8217;s why I want to share them with you.</p>
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<p>Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation</p>
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		<title>How To Master Internet Marketing</title>
		<link>http://www.clevermarketplace.com/how-to-master-internet-marketing/</link>
		<comments>http://www.clevermarketplace.com/how-to-master-internet-marketing/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 02:12:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Living With Marketing]]></category>

		<guid isPermaLink="false">http://www.clevermarketplace.com/how-to-master-internet-marketing/</guid>
		<description><![CDATA[What is the secret of being the best at Internet Marketing? First, and foremost, it&#8217;s all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that&#8217;s making just a normal &#8220;salary.&#8221; Do they actually DO anything that&#8217;s different from each other. They both hit. They [...]]]></description>
			<content:encoded><![CDATA[<p>What is the secret of being the best at Internet Marketing? First, and foremost, it&#8217;s all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that&#8217;s making just a normal &#8220;salary.&#8221; Do they actually DO anything that&#8217;s different from each other. They both hit. They throw. They catch. Occasionally, they run. The same basic things. Yet, one does it better and makes a heck of a lot more money because of it. Mastery of Internet Marketing is about being the best at the basics.</p>
<p>First, what is the point of Internet Marketing? You&#8217;re trying to generate leads. That&#8217;s it. Leads. On the Internet today, there really are two basic ways of finding leads or having them find you. Either provide direct advertising, such as with PPC Google Ads, or PPC ads from other providers, or you can provide content on the Internet and let the Search Engines put you in their indexes so people searching for what you have can find you.</p>
<p>So there you go. What are the basics?</p>
<p>o Find or</p>
<p>o Get Found</p>
<p>So let&#8217;s say you have an Affiliate Internet Marketing Program. You can generate leads by creating ads to announce that you have an &#8220;Affiliate Internet Marketing Program.&#8221; With the PayPer Click (PPC) ad systems out there, you can advertise directly to people looking for what you have to provide and only pay for the people that click on your ad.</p>
<p>Or, you can write articles about affiliate Internet Marketing Programs and let the Search Engines index those pages so people searching for you can find you.</p>
<p>What&#8217;s the advantage of one over the other? With PPC, you can use money to get top ranking for your ads. With content it&#8217;s free but you have to be more patient. Many top Internet Marketers will use PPC to start traffic to their site and then turn it off when traffic from search engine results generates enough leads on its own.</p>
<p>Probably the best source of information on Internet Marketing comes from the Traffic Secrets program from John Reese. I received a bunch of DVDs, CD-ROMS, workbooks and a set of &#8220;blueprints&#8221; that I use for reference on a daily basis. I&#8217;ve watched the DVDs serveral times and used the information to consult others and have watched myself and my clients build a huge business through Internet Marketing. It&#8217;s not a cheap program, but it was worth every penny and I wouldn&#8217;t have paid double for it and still been happy.</p>
<p>Maybe you&#8217;re interested in Internet Marketing for a Real Estate Agent. How do you get started? First you need to create a website. Better yet, have on created for you. Do you know how to do a website yourself? So what? Are you in the business of creating websites or are you a Real Estate Agent? Go to <a href="http://www.elance.com" rel="nofollow">www.elance.com</a> and post a job for someone to create a simple, content-based website for you. Leave off the animations, the movies, the music playing in the background. Create a site with content. Maybe you&#8217;re a Real Estate Agent in Northern Virgina. Create some pages that tell people what it&#8217;s like in that area. Help people become an informed consumer. While they&#8217;re reading your content, they can see that you are a Real Estate Agent and can offer them a service when they&#8217;re ready.</p>
<p>Now here&#8217;s the big secret&#8230;when you are building websites for Internet Marketing, lots and lots of people are going to visit your site&#8230;and not all of them are going to contact you as a lead. Not ever. Got it?</p>
<p>Are you not good at writing content for your website? Hire a writer. There are plenty on elance as well. By the way, you&#8217;re not going for the Pulitzer. Just create meaningful content for your intended audience and leave the two dollars words at home.</p>
<p>Once you have a website, go to Google, FindWhat, SearchFeed and other PPC Search Engine Internet Marketing services and create classified ads for your site. Read up a bit before you do. There are some great resources on the Intenet for writing great ads. A few of my favorites are listed on my site. Your ad should have a great title. The title is arguably the most important part of an ad. If you&#8217;re using Google, you&#8217;re very limited in the number of characters you can use so say what you mean. When you use the other PPC services, they tend to give you more space to write. That&#8217;s ok. Keep it simple and to the point.</p>
<p>Here&#8217;s the next big tip. On the Internet, you are doing what is called &#8220;direct marketing.&#8221; Direct to whom? Direct to the person interested in what you have to offer. Speak to them. The Internet is all about direct advertising. Putting a hand puppet on a 30-second TV commercial does not generate the kind of interest that you will generate by speaking directly to the person who is typing phrases realing to YOU in the search engine.</p>
<p>As you start to build traffic through PPC, you should also start to get found through the Search Engines. Watch your logs and see how people are finding you. When your search engine traffic is about equal to your PPC traffic, you may want to consider slowing down your PPC spending. The more you can do for free, the more profit you get to keep. Again the Traffic Secrets program is really amazing in the way it breaks this down into a specific plan you can apply again and again.</p>
<p>Entire articles can be, and have been, written on individual subjects mentioned in this article. My hope is that you have enough to get started thinking in the right frame of mind. The Internet is about content. There is nothing unethical about marketing on the Internet. Provide value for the type of people you want as a lead and let them find you.</p>
<p>Until next time.</p>
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<p>Dave Saunders is a business consultant and published author.<br />
If you would like to read about additional ideas for generating business<br />
leads, the original and expanded article can be found here.<br />
<a href="http://www.endless-abundance.net/articles/internetmarketingmastery.php" rel="nofollow">http://www.endless-abundance.net/articles/internetmarketingmastery.php</a><br />
For additional information on business coaching, or if you would like<br />
to know more about an emerging trillion dollar industry visit this<br />
address to request free information.<br />
<a href="http://www.endless-abundance.net/gk" rel="nofollow">http://www.endless-abundance.net/gk</a></p>
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